I recently help launch the new and improved ipdanalytics.com, the website of Florida-based patent litigation company, IPD Analytics LLC.

From the start, IPD Analytics wanted a website that will appeal to its core audience of researchers, medical and tech professionals, and investors. Their original site did no justice to the professionalism and superb services they offer. It was nothing more than a few pages thrown together in a very basic, non-compelling way with little to no images, as if it was done entirely in MS Word. With a client-base consist mostly of decerning professionals, this had to change.


What the company needed was a website that looked professional, academic, and forward-thinking yet maintaining a clean and minimalistic look. This was achieved by creating a clean layout with lots of white-space to make content easier to absorb. The use of bold and distinctly designed section headers help inform the user of where / what they were viewing. Navigation was greatly simplified and improved while a very compelling animated flash billboard immediately gives the user an idea of what the company is all about.

Almost immediately after launch, the company started getting positive feedback and praises from its clients. The new look definitely helped improve IPD's image.




To see more of this transformation, go to the portfolio section for the screenshots in the portfolio section.